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Overview

ISM Middle East 2026

The Heart of Sweets and Snacks in the Middle East

  15/09/2026 – 17/09/2026
  Dubai, United Arab Emirates

Application deadline 20/05/2026 21:59 (UTC)

ISM Middle East is the leading trade fair in the confectionery and snack industry in the MENA region: just like the region itself, the fair is growing very fast and brings together the best products in the world and the key players and decision makers in this region.

Trade fair programme
Federal Ministry of Agriculture, Food and Regional Identity (BMLEH)

Implementation company
Balland Messe-Service GmbH
Vogelsanger Weg 45 a
50858
Phone: 0221 5005576-0
E-mail: info@balland-messe.de
https://www.balland-messe.de

Key topics
Bakery Products, Candies, Chocolate, Chocolate Specialities, Confectionery, Crackers, Icecream, Sweets

Becoming an exhibitor

Foreign trade fairs for companies from Germany – the Foreign Trade Fair Participation Programme of Germany provides an ideal opportunity for companies to present themselves in the international arena. Exhibitors at the German Pavilion especially benefit from particularly favourable conditions with professional support from Germany.

more information